Fashion, wellness and retail therapy collide at the SHUI CHEN Re-Launch
Womenswear Press Preview and Exclusive VIP Sale
Shui Chen, sculptor turned fashion designer, is re-launching her signature collection of wearable sculpture by way of chic knitwear and outerwear for the athlesiure set. On October 7thfrom 2:30 – 5:00pm Shui Chen will be debuting her new Spring 2017 Collection and offering a VIP Exclusive Sale of Fall 2016 at Trattoria Il Mulino, 36 East 20th St., NYC. Co-host Vera Wu,influencer and Ford model, will be present as guests enjoy informal modeling of Spring 2017, shop SHUI CHEN's signature Fall knits and outerwear, plus take a moment to de-stress with mini acupressure sessions by a master masseuse.
The high-end designer SHUI CHEN brand launched in 2010 to impressive commercial success, selling at Saks Fifth Avenue and select boutiques throughout the US, Japan, Taiwan, Europe and the Middle East. The brand took a pause when Ms. Chen decided to go back home to Taiwan to care for her family. Today, the SHUI CHEN collection is stronger than ever with the debut of ane-commerce platform, and a full re-launch of the brand. All this is worth celebrating on October 7th as we get a glimpse of both Fall and Spring collections. Chen is excited about the new e-commerce capability to sell direct to the consumer and offer exclusive pieces not found anywhere else.
"Shui", which translates as “simple and clean” in Chinese, encapsulates Chen’s distinct personal style and design philosophy. Innovative wearable sculpture, of the finest Italian fabrics, is the foundation of the SHUI CHEN collection. At the press event you'll see her signature hybrid poncho series, which serves as both poncho and a jacket. From chunky knits with bold exposed zippers to sleek cowl neck tops and cutting edge outerwear, these quintessential pieces have been immediately recognized for their creativity, beauty and wearability. For Spring 2017, the knitwear and outerwear collection showcases flowing knitwear of deconstructed raw cotton linen with crafty threading details and lots of texture. Despite the fact that it would be easy for her to outsource her garment construction to Asia, Chen has chosen to support the New York City Fashion industry and adhere to fair labor standards by insisting her collections are made in NYC.
The SHUI CHEN woman is bold with effortless sophistication, embodying a lifestyle of wellness, beauty and confidence serving as a complement to the athleisure set. Imagine she throws on a great SHUI CHEN knit or poncho over a chic athleisure look as she heads to yoga and the rest of her day in style. The collections epitomize Shui Chen's vision of creating high-end wearable art with a casual softness to evoke a women's internal energy.
Guests will be invited to indulge in self-care & retail therapy at the re-launch with mini sessions with Shui Chen's personal acupressure master masseuse. Wellness, fashion and culinary delights collide at the SHUI CHEN Re-Launch Fashion Press Preview and Exclusive VIP Sale, sponsored byTrattoria Il Mulino, who will be serving delectable Italian hors d'oeuvres. For more press information, kindly contact Hope McGrath @ email@example.com